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Did you know mobile unfriendly website will suffer in Google search result starting this April? Google’s announcement on mobile friendliness as a ranking factor is not unexpected seeing the rise of mobile usage. This only means shoppers will have quicker access to search result that are optimised for their devices.
So, what are the best practices for creating mobile friendly websites
- Use to-the-point text.
- Avoid unnecessary images, and compress those that are already there
- Design mobile friendly forms, exclude unnecessary fields for mobiles
- Design mobile friendly menus
- Maintain clear back and home buttons
Ready to check your website’s mobile friendliness ?
This tool allows you to find out if the pages are mobile friendly and explore technical details: Mobile-Friendliness check. Here another tool, “Mobile Usability Report” in you Webmaster account to get a full list of mobile usability issues across your site. I don’t understand much technicality myself and I use these tools to highlight issues to my web developer and I hope this post helped you to give you basic understanding. Initiate some action today !
Thought I should our readers know that Software Alliance Wales has organised another interesting workshop and this time the focus is on offline sellers. “Using Online Marketing to Generate Offline Sales” is fully funded workshop for Qualifying Welsh Businesses and it is going to be held on 4th September in Carmarthern.
The aim of the workshop is to help offline retailers to increase their sales using online marketing tools. It is also equally beneficial for those retailers selling both online and offline helping them to create a multichannel strategy to bring better customer experience and increase their overall revenue.
If this sounds good to you checkout further details and Book Your Place
I am simply writing about my recent customer experience on eBay.
On 14th July 2014 I bought a Power Point controller to use during 16th July #OSWNewport. It was a last minute purchase. I did check it was First class free delivery and seller’s profile. Both assured me that I will get it before the event.
After my quick 2 mins purchase, I received an email saying my item is on its way which was assuring for me. It says all I needed to know, when I should be expecting delivery and there may be delay. It also says to contact the seller just in case there is delay which quite good way of avoiding unnecessary bad feedback. The good part is I received the Power Point Controller on the 16th. Happy days!
Here’s another email I received on the 20th asking if everything was OK with my order and requesting to leave feedback.
I found the way the seller emailed me at different stages of my purchase cycle was good and I applaud eBay for enabling sellers to do so. As a seller here’s what we need to takeaway:
- Send dispatch email after dispatching the order
- Mention to contact you if there is any issue with delivery
- Check if everything was OK with the order rather than requesting feedback
It is important to update your customer of every stage of purchase cycle which assures them that their order is on its way.
So Well done ! Mylisarz2008 You got 10/10.