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Why collecting Reviews from your Customers is important with New Google Changes ?

Majority of customer start their journey with Google search. Customers get better product result now with Google Product Listing Ads as you have seen on the slide above. Third slide show the result customers get when they click on “shopping” tab on Google page. This is where Google recommends shop with better customer reviews irrespective of the price of the product.

Online retailers now need to work hard than only giving lower price. You need to collect customer reviews after making a sale in order to grow your on-line business. Please note getting customer reviews is not a new practice. Amazon & eBay has done very well with this! It is only now Google is into this game and it is doing very well. Just make sure you are in it!

There are plenty of Review sites in the market. You can pick and choose whatever suits your business and budget. I must recommend you to use the ones that will show reviews in Google shopping result.


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Have you looked at your Products Performance in last 6 months?

google free clicks

 

Since February 2013 Google started changing Google shopping in the UK. I was expecting dip on product clicks and this was matched with the screen shot above. It will be interesting to find out what yours look like. Simply log in your Google Base and click on performance to view similar screen like this.

Bear in mind this change will be completed by June 2013 and expect not to see any FREE clicks. The way forward would be to add on your products feeds to Google Adwords and test traffic and conversion results. Google calls it Product Listing Ads (PLA). I will write step-by-step procedure on next post. Until then here’s a short video for you to understand what Google Product Listing Ads (PLA) is.

Are your eBay Listings are in Google Shopping Search?

Did you know your eBay listings must have item specifics to appear in Google product search results?

  1. Brand
  2. EAN
  3. Size  (Clothing )
  4. Colour (Clothing )

Here’s a screen shot of how your product appears in Google product search

google product search example

Google shopping product changes is now implemented (from 13th Feb) and will be complete by end of June 2013. Your eBay product result is still appearing and we don’t really know what is going to happen when it goes to Paid version.

One of Google Product Expert says

“There is nothing on the seller’s side that can be done;
except perhaps to ensure that the listing details meet
google’s policies so that products are not rejected by
google at the time ebay submits the listings.”

I had a chat with eBay Customer Service today and here’s the transcript and got no firm answer what is going to happen when paid service apply. So, for now just ensure all your listing has item specifics as mentioned above for your products to appear in Google product search.

If you have heard anything new please do me know.

[ Transcript ]

Karen Barry

Welcome to eBay Live Help, my name is Karen. How may I be of assistance?

Me

Hi Karen

Me

My question is regarding Changes in Google Shopping in the UK.

Me

When it goes to Paid Version in Q2. Do we have to pay extra fees for our listings to be on Google Product Search ?

Karen Barry

Hi, Prabhat. I realise the importance of this matter to you. Please go ahead with your concern on this.

Karen Barry

Apologies. If I understand this correctly, you’d like your eBay listings to appear on Google Product Search and you’d like to know if there will be any extra fees for this. Is this right?

Me

that’s correct

Karen Barry

Thank you for clarifying. Once you have listed a listing on eBay, it will automatically appear on Google search and there’s no extra fee.

Me

Will it remain FREE after March 2013 ?

Karen Barry

May I know if you have a reference page for this informations?

Me

http://www.summit.co.uk/blog/google-shopping-pay-to-play-set-for-uk-launch-in-2013/

Karen Barry

Thank you for the link. Please stay connected whilst I check on this.

Me

ok

Karen Barry

Let me just check this further.

Me

First Paragraph Text “Google have announced that paid Google Product Listing Ads will replace free Google Product Search, with a transition period starting on 13 February 2013.”

Karen Barry

Thank you for patiently waiting. I can see from the link that you have provide that the page is not eBay related. On eBay process, once you have listed an item, it will automatically appear on eBay search. Based on the link and to confirm the information there, I suggest that you contact Google directly.

Me

it is eBay related because at the moment ebay listings are appearing as Google Products are now free but it will change to paid version completely.

Me

and we want to be sure if our eBay listings will still appear after that change

Karen Barry

Prabhat, I understand the importance of this. For us to further investigate on the ‘Google Shopping ’Pay to Play’ set for UK launch in 2013’, we will need to escalate this to our relevant team.

Me

ok thanks

Karen Barry

You will be receiving an update on us, they have done checking on this.

Me

ok thanks

Karen Barry

You’re most welcome. Thank you for your time and cooperation, Prabhat.