eBay for Business

This course is suitable those who knows how to sell on eBay and wants to open a business on eBay. The course is practical and will guide you from inventory management, order processing to marketing your business. The course cost is £49.00. This is 6 hours session on Saturday or eveningsebay Stores

1. Overview

Key Fundamentals of online business

eBay Seller Resources

Certified Providers

Store Design, Does it really matter?

Fees Review (eBay and Paypal)

Product Research & Trends

2. Regulations

Seller Registration, why is it important?

Returns & the Law

Retail laws that affect your business

 

3. eBay Stores

Stores Overview

Is an eBay Store Right for you?

Feature Comparison

Selling Manager Vs Selling Manager Pro

Creating an eBay Store

Optimising About Me Page

eBay Store Design

Adding Custom Pages

Listing Templates

 

4. Listing and Order Management Software

Turbo Lister

File Exchange

Introduction to Channel Grabber

Introduction to Linn live

 

5. Pricing Strategy

Competitive Price Research

Forming a price strategy

 

6. Marketing your eBay Business

Email Marketing

PPC Ads, Is it any good?

Importance of Social Media presence

 

7. Optimizing for Search Engines

How Search Engines Work

Customizing & Selecting Keywords

Keyword Guidelines

New Search Engine features

 

8. Securing Payment with PayPal

PayPal Protection. Am I protected ?

PayPal Business Registration

 

7. Postage and Packaging

Royal Mail

Courier Services

 

9. Operation Management

Invoices & Labels

Creating a Picking List

Leaving Feedback

 

10. Analyzing & Tracking Performance

eBay Stores Traffic Reports

Sales Reports for strategy formulation

Listing Analytics

Detailed Seller Report (DSR)

 

11.  Customer Relationship Management

Handling Complaints

Handling Returns

Administering FAQs

Dealing with orders lost in post

Customer Communication Features

 

12. Optimising Your eBay Business

Achieving Power Seller Status

Achieving Top Rated Seller Status

Sales Maximising Strategies

 

13. Increasing Your Sales

 Cross Border Trade

Double your sales with new Sales Channel

Multichannel Software

14. eBay for Marketing your own store

New Customers with Offer Leaflets

15. Selling Beyond eBay

Amazon

PlayTrade

To reserve your place, please complete our on-line 

Booking Form