Amazon Repricer Inside and Out
I must admit I was not aware how clever Amazon Repricer can be until the #oswtalk evening. Most importantly most don’t Reprice et all.
We are aware there are many factors affect to win a magical Amazon buy box and it is not only the price. This is why I wrote a post on “Why Amazon Repricing Tool DOES NOT always work?” It is very important to learn how to get one as this means sales or no sales! So, I asked how can we be sure that we will win buy box with Amazon Repricer?
Most Repricer base their decisions on other sellers prices, this is the one and only reason for Amazon Repricer not to work.
However, there are some clever ones! According to unconfirmed data Amazon Repricer is responsible for 80% of Amazon sales and if your Repricer doesn’t show this, change Repricer.
All Repricers are not born the same – they get their data in different ways, and use vastly different methods to Reprice. Some lower quality Repricers use bots to “scrape” Amazon for data, a completely unreliable technique that doesn’t get accurate information. So, it is critical to find the best one for business success and when you find the best one try your best to be a better seller.
Then we moved on to another aspect of Amazon Repricer which is increasing profit margin! We would all like more from every sale, don’t we?
This is possible by winning Amazon Buy Box and the HIGHEST possible price instead of the lowest. Amazon Repricer does not only lower the prices it can also raise the price of your product depending on the circumstances. This is what I found very clever. The Buy Box looks at seller performance and price. If your seller performance is good and within target mentioned below, your price can be higher than the other seller and you can still win Amazon Buy Box.
- Order defect rate: < 1%
- Pre-fulfilment cancel rate: < 2.5%
- Late shipment rate: < 4%
So, a good Amazon Repricer helps to understand the HIGHEST price you can go, with individual seller performance.
Amazon Repricers helps you to stay competitive in an ever-changing marketplace and now you know this does not mean you have to lower the prices all the time. If your rating is low you need to lower the price but most importantly if it’s high you don’t have to. This is where you start winning the game on-line! I recommend you to review your Amazon Business Report every week and take action if there is any issue. This is what will keep you competitive and this is the best way to get better result out of your Amazon Repricer.
Traditional rule based Amazon Repricers don’t always take your seller performance into account, but algorithmic ones adjust automatically. This is the key difference between the two. A good Repricer balances your sales and profit margins and sometimes winning less Buy Box at a higher price or vice versa. A Good Amazon Repricer can actually help you to beat event Amazon !
Here are few things that you can takeaway:
- Deliver Great Customer Service
- Make a rule to Review you Amazon Seller Performance
- Check if Amazon Repricer is Rule Based or Algorithmic
- Algorithmic Amazon Repricer gives you better result because it looks at your Seller Performance.
- High value, high margin and high volume products benefit the most from Algorithmic Repricer
I hope you can now make an informed decision whether to use Amazon Repricer and how to choose the best.
The topic for next Tweetchat is “Getting top of eBay Search Result”.
If you are expert in this field please do reply tweet above and I will organise a chat!
Note: #oswtalk was planned to be a weekly chat on anything everything e-Commerce. Unfortunately, I was unable to get any expert for this week. If you are interested in helping e-Commerce business for greater good please reply my tweet above.