Have you looked at your Products Performance in last 6 months?

google free clicks

 

Since February 2013 Google started changing Google shopping in the UK. I was expecting dip on product clicks and this was matched with the screen shot above. It will be interesting to find out what yours look like. Simply log in your Google Base and click on performance to view similar screen like this.

Bear in mind this change will be completed by June 2013 and expect not to see any FREE clicks. The way forward would be to add on your products feeds to Google Adwords and test traffic and conversion results. Google calls it Product Listing Ads (PLA). I will write step-by-step procedure on next post. Until then here’s a short video for you to understand what Google Product Listing Ads (PLA) is.

Advertisements

About DaytodayEbay

Multichannel Sales Channel Expert - eBay, Amazon, eBid, Pixmania, PlayTrade | Advanced specialist training for businesses of all types and sizes

Posted on May 10, 2013, in eCommerce and tagged , . Bookmark the permalink. 1 Comment.

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s