Amazon Business Report for sales growth
Business Reports by Amazon is an excellent way to track your sales based on time and product. This will give you insight on how popular is your listing, where do you stand on winning buy box, what is the average order value. One of the part of report is “The Detail Page Sales Traffic Time Series” report.
Traffic: Traffic indicates which products are being discovered most often by shoppers. Products with higher sessions and page views are being found most frequently. In order to increase traffic use appropriate title, provide good item description and include relevant keywords at keywords search listing field.
Buy Box Percentage: If multiple merchants are selling a particular product, Buy Box Percentage indicates how often your offer is featured when a shopper views the detail page. Merchants who win the Buy Box have a greater chance of gaining the sale. Follow following to win Buy Box win
a. Low total price, including product price and shipping cost.
b. Fulfil your order on time
c. Keep a low refund rate resulting your error
d. Maintain low negative feedback ratings (generally less than 5%).
e. Maintain low number of A-to-z Guarantee claims.
Conversion: Conversion is a good measure of how often users actually purchase the product that they view. You can increase sales by increasing conversion. Start first with products that have a lower conversion rate than others.
a. Provide complete product content to make a decision.
b. Use promotions “Free Shipping” to increase conversion
c. Provide high-resolution primary image (300 dpi or higher). Include more images if necessary to give customer insight of product look from different angles.
Order Session Percentage: This is a percentage conversion metric indicating how many orders were generated relative to the number of people who viewed the products. It is calculated by dividing the number of orders by the number of sessions for a selected time period and then expressed as a percentage. This is a good measure to check if your products need revision.
Product Sales per Order: This is the average order size for the selected time series. It is determined by dividing the ordered product sales by the number of orders for the selected time period. Increasing value shows customers behaviour of buying multiple items. It is best to encourage this behaviour by reducing the cost of shipping.
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